What We Wanna Know

We've got the basics. This is what we want to know that the internet can't answer for us.


GENERAL QUESTIONS

• What is the essence and promise of Hantz Farms LLC at its core?
• The concept of Hantz Farms promises to bring a lot of change to the community of Detroit. What are the benefits of this change?
• How might people be apprehensive about this change?
• How do you get these people to realize that it is a positive change?
• How is this change authentic versus assertive?
• What problems currently exist in Detroit that Hantz Farms are looking to solve? How?
• What problems currently exist in Detroit that could be solved through a comprehensive identity system to inform the community about the project and create a better understanding of its objectives?
• How does Hantz Farms want to make an impression on Detroit?
• How will they be remembered?
• What experiences will people take from having been involved in it?
• What reputation does Hantz Farms wish to get across to Detroiters?
• What emotional attributes would Hantz Farms like Detroiters to tie to the company name and the things that they produce?
• What is the personality of Hantz Farms?
• What makes Hantz Farms unique from other urban farms?
• Innovative?
• What is the story of Hantz Farm’s vision?
• What drives the concept and the people behind it?
• What would be its core ideology?
• Where exactly will Hantz Farms be located all over the city?
• How many sites?
• How large is each site?
• Which site will be growing which things?
• How many jobs will Hantz Farms bring to the community?

DEMOGRAPHICS / PEOPLE

• Who will benefit the most by this urban farming concept?
• What kind of people will be employed by Hantz Farms? (Executives, workers, contractors, schools, other businesses?)
• Who will be impacted by Hantz Farms? (Other businesses in the area, urban farms that are already established, community gardens, etc) And why?
• Who will be the primary consumers?
• Who are Hantz Farms’ biggest critics?

GEOGRAPHY / LOCATION

• What are the limitations to this project? Geographic as well as technical.
• What sort of technology is involved in making it a success?
• What is the geography of these farming sites?
• How will the location benefit the company and the community?
• How will the farms be protected?
• When a person happens upon a Hantz Farm in the middle of Detroit, how will that come across to them? How does Hantz Farms wish to come across to Detroiters in that context? Describe this experience.